Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Featured email marketing articles

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Email marketing
Dec 19, 2023
10 email newsletter examples that sell

Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.

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Annie McGreevy
11min read
email segmentation article card header image
Email marketing
Nov 9, 2023
Boost ROI with a smart email segmentation strategy

Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.

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Email marketing
Nov 9, 2023
Email segmentation tools have evolved

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

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Email marketing articles

Image is lavender with text that reads "Preventing bots + spam: 3 ways to secure your sign-up forms"
Email marketing
May 9, 2024
How to secure sign-up forms

Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.

Profile photo of author Toshi Onishi
Toshi Onishi
4min read
Email marketing
May 6, 2024
Transactional emails matter: examples + deliverability tips

Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.

Profile photo of author Tiffany Regaudie
Image is red with white text that reads "Transactional emails: 4 successful examples."
Email marketing
May 6, 2024
4 Successful transactional email examples

Discover top real-life transactional email examples showcasing effective strategies and why they succeed. Elevate your email game today.

Profile photo of author Tiffany Regaudie
Image is yellow with light text that reads "Transactional emails: 11 best practices + how to get started."
Email marketing
May 6, 2024
Transactional email best practices

Read our transactional email best practices to get started to build your automated flow repertoire. Explore our tips and templates to build brand loyalty.

Profile photo of author Tiffany Regaudie
In large stacked capital letters in the middle of the image, text reads, "4th of July." In smaller white copy on the left side of the image, extending vertically up the side of the image within an outline of the Klaviyo flag, copy reads, "10 examples." The background of the image on the left is solid salmon, and on the right is a photo of a man wearing a denim shirt, grilling.
Email marketing
May 2, 2024
4th of July email marketing examples for businesses

Discover top 4th of July email & SMS examples from leading brands like The Honest Company and Quikflip. Get inspired for your Independence Day campaigns.

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Katie Tierney
13min read
Image shows text in green reading "8 reasons to never (ever) buy or rent an email list
Email marketing
May 2, 2024
8 reasons to never buy an email list

Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.

Profile photo of author Ryan Steen
Ryan Steen
5min read
In large stacked capital letters on a light lavender background, darker purple text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 creative strategies for non-beginners." In the lower right corner of the image is an illustration of a sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.

Profile photo of author Tiffany Regaudie
In large stacked capital letters on a salmon background, white text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 beginner strategies." In the lower right corner of the image is an illustration of the form builder in the back end of Klaviyo, next to the final version of the sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to build an email list: 5 beginner tips

Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.

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Email marketing
Apr 25, 2024
5 click tracking & SSL email best practices

Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.

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Ryan Steen
6min read