Customer data ownership
Featured customer data ownership articles
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Customer data ownership articles
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.
This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
See how these brands apply ecommerce personalization to make their marketing strategies resonate.
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
Learn 7 key considerations to keep in mind when selecting the best CDP for your business.
Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.